International GCSE Business Studies

The International GCSE Business Studies course develops students’ understanding of business in the public and private sectors, and the importance of innovation and change. Students find out how the major types of business organisation are established, financed and run, and how their activities are regulated.

Factors influencing business decision-making are also considered, as well as the essential values of cooperation and interdependence. Students not only study business concepts and techniques but also enhance related skills, such as numeracy and enquiry. The course provides both a foundation for further study at Cambridge International A Level and an ideal preparation for the world of work.

This Business Studies course covers the following topics:

• Business Activity and Classification of Businesses
• Enterprise, Business Growth and Size
• Types of Business Organisation
• Business Objectives and Stakeholder Objectives
• Motivating Workers
• Organisation and Management
• Recruitment, Selection and Training of Workers
• Internal and External Communication
• Marketing, Competition and The Customer
• Market Research
• Marketing Mix (Product and Price)
• Marketing Mix (Place and Promotion)
• Marketing Strategy
• Production of Goods and Services
• Costs, Scale of Production and Break-Even Analysis
• Achieving Quality Production
• Location Decisions
• Business Finance (Needs and Sources)
• Cash-Flow Forecasting and Working Capital
• Income Statements
• Balance Sheets
• Analysis of Accounts
• Government Economic Objectives and Policies
• Environmental and Ethical Issues
• Business and International Economy